Bloggers can give their opinions about any given subject, regardless of expertise, experience, or popularity.
Focus Features has a provided a space for visitors to learn about the bloggers that work for the company, entitled Behind the Blog. Various questions are answered by each blogger twice a month revealing information readers might not have known otherwise.
James Hansen writes the blog: Out 1 Film Journal. Hansen’s blogs are reviews about films, and the occasional bookish article that he admits appeals to a smaller demographic. However, readers may not know that Hansen started the blog while working on his master's degree in film studies at Columbia University, or that he prefers to write in an office setting, rather than a café.
Kim Morgan is also revealed through Behind the Blog (even though she hates the word and prefers the term site). Morgan’s site: Sunset Gun, describes mostly classic or eclectic cinema and directors. But the Behind the Blog is able to tell readers that Morgan wrote for a daily newspaper in Oregon before moving to Los Angeles.
“I dropped everything and essentially, left in the middle of the night, and in the snow. With a U-Haul and a car hitch," Morgan said.
Focus Features clearly takes pride in their employees by dedicating a section of the site specifically to understand and learn about the bloggers. This will make an impact on readers, by using the human interest tactic. Focus Features maintains a positive image by displaying the importance of each person involved with the company.
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