Employees of Focus Pick Their Favoritve Clips

Focus Features dedicates a section of their site in the Media Room for “Staff Pick,” where employees submit their favorite clips from the company’s productions.

            Each selection receives a short explanation from the employee of why the clip is their favorite.

Anyone that admires film or the film making process can appreciate the consideration employees give to these films.

It is an interesting strategy used by Focus Features for several reasons. First, visitors of the site are already curious about films, but by adding the element of a favorite clip it is a more personal approach. These employees work on the films directly and can provide personal insights on what each scene means to them, as well as memories of the production.

David Brooks the president of Worldwide Marketing for Focus Features recommends Lost in Translation.

“Throughout the course of working on any given film we as marketers have to see the movie multiple times. You can always tell the best ones-those that get better and touch you deeper with each viewing. Lost in Translation was one of those films. I found it profoundly, tender and moving, and ultimately universal.” 

Here is Brooks’ favorite clip from the film
Lost in Translation
viewing it in full screen is much better enjoy!