Blogger’s Background

Bloggers can give their opinions about any given subject, regardless of expertise, experience, or popularity.

Focus Features has a provided a space for visitors to learn about the bloggers that work for the company, entitled Behind the Blog. Various questions are answered by each blogger twice a month revealing information readers might not have known otherwise.

James Hansen writes the blog: Out 1 Film Journal. Hansen’s blogs are reviews about films, and the occasional bookish article that he admits appeals to a smaller demographic. However, readers may not know that Hansen started the blog while working on his master's degree in film studies at Columbia University, or that he prefers to write in an office setting, rather than a café.

Kim Morgan is also revealed through Behind the Blog (even though she hates the word and prefers the term site). Morgan’s site: Sunset Gun, describes mostly classic or eclectic cinema and directors. But the Behind the Blog is able to tell readers that Morgan wrote for a daily newspaper in Oregon before moving to Los Angeles.

“I dropped everything and essentially, left in the middle of the night, and in the snow. With a U-Haul and a car hitch," Morgan said.

Focus Features clearly takes pride in their employees by dedicating a section of the site specifically to understand and learn about the bloggers. This will make an impact on readers, by using the human interest tactic. Focus Features maintains a positive image by displaying the importance of each person involved with the company.

Focus Features is Blogging

Focus Features explores a familiar medium, blogging which was posted Friday April 9, concerning the film, “A Serious Man.” 

The Editor’s blog by Nick Dawson briefly describes how some people express a lack, or death as it was referred to, of film criticism articles. But, Focus Features rises to the occasion and offers a solution.

Dana Stevens presents a new series of videos on the Website, Slate under Dana’s Home Theater. Stevens supplies reviews for her favorite recently released films.  The blog includes a link and video for Stevens’ review of Focus Features’, “A Serious Man.”

Focus Features has used the negative comment from a tweeter, “Someone please write an article proclaiming the death of ‘death of the film criticism’ articles,” and creates a positive public relations tactic.

The editor’s blog is a public relations strategy to involve the public into the corporation. The element of human interest is used by providing a blog for the public. The editor’s blog includes current information, while developing a connection within the Focus Features film company for its readers.

In addition, Focus Features was also able to connect with a journalist, a relationship that is especially important to establish. Focus Features sought out a journalist, which will undoubtedly add readers to Stevens’ site.   

However, most important, but often overlooked is the original tweeter that started it all. Focus Features was able to address the original tweet and even quote it in the blog. This is a significant factor for the company to achieve success, because they are addressing original issue. This also demonstrates that Focus Features is making time for film fans and finding out what is important to them. Focus Features maintains their relationships with fans, possibly finds new fans, and is still  able to promote their latest movie, “A Serious Man.”

Here's the trailer for "A Serious Man," enjoy!