Focus Features is Blogging

Focus Features explores a familiar medium, blogging which was posted Friday April 9, concerning the film, “A Serious Man.” 

The Editor’s blog by Nick Dawson briefly describes how some people express a lack, or death as it was referred to, of film criticism articles. But, Focus Features rises to the occasion and offers a solution.

Dana Stevens presents a new series of videos on the Website, Slate under Dana’s Home Theater. Stevens supplies reviews for her favorite recently released films.  The blog includes a link and video for Stevens’ review of Focus Features’, “A Serious Man.”

Focus Features has used the negative comment from a tweeter, “Someone please write an article proclaiming the death of ‘death of the film criticism’ articles,” and creates a positive public relations tactic.

The editor’s blog is a public relations strategy to involve the public into the corporation. The element of human interest is used by providing a blog for the public. The editor’s blog includes current information, while developing a connection within the Focus Features film company for its readers.

In addition, Focus Features was also able to connect with a journalist, a relationship that is especially important to establish. Focus Features sought out a journalist, which will undoubtedly add readers to Stevens’ site.   

However, most important, but often overlooked is the original tweeter that started it all. Focus Features was able to address the original tweet and even quote it in the blog. This is a significant factor for the company to achieve success, because they are addressing original issue. This also demonstrates that Focus Features is making time for film fans and finding out what is important to them. Focus Features maintains their relationships with fans, possibly finds new fans, and is still  able to promote their latest movie, “A Serious Man.”

Here's the trailer for "A Serious Man," enjoy!

Using Media to Promote the Due Date of the Film, ‘Babies’

Focus Features’ documentary explores the life of four babies from around the world, chronicling their births up until their first steps, will be released April 16. USATODAY has already published an article about the constant attention for the film.

Susan Wloszcyna, film reporter for USATODAY, even compares the upcoming Babies, to the 2005 Academy Award Best Documentary Feature, March of the Penguins.

“If you were enraptured by just-hatched creatures of March of the Penguins, wait until you see Babies,” according to Wloszcyna.

But, the public relations tactics for Babies doesn’t stop with news articles. In fact, Focus Features "Babies,"  is making every attempt to crawl into the social networking sites such as Facebook, and Twitter.

Tweets from the official Focus Features site are filled with all things Babies.

“Create a custom slideshow of your baby with music from #BABIES! Grab the widget on the official BABIES site & share,” according to the site.

Focus Features and Babies are taking charge of this opportunity to promote the film, just in time for Mother’s Day. A sweepstakes event is featured on Facebook. It is sponsored by Kodak  and is encouraging people to enter the contest. The site has more than 14,000 fans.

“In celebration we invite you to enter for a chance to have your baby featured on the DVD,” according to the site.

Focus Features has also teamed up with another successful business, Apple.

The site’s tweet reads,“Download the free #BABIES Day In A Life #iPhone App to capture pics/vids in our photo journal & share w fam &friends!”

Tweeting the announcement was timely in addition to adding a human interest element. This is a fantastic way to get parents, as well as fans of the film involved and excited for the Babies release. Focus Features is using the latest and fastest way to communicate messages to billions of people all at once.