Release for 'The Kids Are All Right'

Focus uses their current film release to keep fans and readers up to date on all of their latest films.

Nick Dawson explains that Focus Features’ “The Kids Are All Right” is playing on the opening night in this year’s Los Angeles Film Festival.

“The film will be released by Focus Features on July 7, kicks off the fest on June 17,” Dawson said. Coincidently the film takes place in Los Angeles.

Dawson uses strong quotes from film experts to promote the release. This strategy lets readers decide for themselves instead of Focus Features employees urging everyone to see the new film.

The article mentions the LA Film Festival’s artistic director David Ansen’s description of the film. “Kids, of course was one of the big success stories at this year’s Sundance Film Festival [where Focus Features brought the film],” Ansen said.  He continued to explain the movie as “the best of American indie filmmaking.”

The release included additional links about the film festival, and the official site for the film, “The Kids Are All Alright.” A simple yet concise explanation of the newest film release is a fresh approach by bringing the readers what they really want.

Focus Features uses a different outlook on the release. Instead of bogging down readers with opinions or unrealistic views of a film, Dawson uses facts as well as experts in the field to prove to readers the film is worthy of their attention.

The Kids Are All Right Trailer Below 

Focus Features is Blogging

Focus Features explores a familiar medium, blogging which was posted Friday April 9, concerning the film, “A Serious Man.” 

The Editor’s blog by Nick Dawson briefly describes how some people express a lack, or death as it was referred to, of film criticism articles. But, Focus Features rises to the occasion and offers a solution.

Dana Stevens presents a new series of videos on the Website, Slate under Dana’s Home Theater. Stevens supplies reviews for her favorite recently released films.  The blog includes a link and video for Stevens’ review of Focus Features’, “A Serious Man.”

Focus Features has used the negative comment from a tweeter, “Someone please write an article proclaiming the death of ‘death of the film criticism’ articles,” and creates a positive public relations tactic.

The editor’s blog is a public relations strategy to involve the public into the corporation. The element of human interest is used by providing a blog for the public. The editor’s blog includes current information, while developing a connection within the Focus Features film company for its readers.

In addition, Focus Features was also able to connect with a journalist, a relationship that is especially important to establish. Focus Features sought out a journalist, which will undoubtedly add readers to Stevens’ site.   

However, most important, but often overlooked is the original tweeter that started it all. Focus Features was able to address the original tweet and even quote it in the blog. This is a significant factor for the company to achieve success, because they are addressing original issue. This also demonstrates that Focus Features is making time for film fans and finding out what is important to them. Focus Features maintains their relationships with fans, possibly finds new fans, and is still  able to promote their latest movie, “A Serious Man.”

Here's the trailer for "A Serious Man," enjoy!