Flashback Series Uses Public Relation Tactics

            Ever wonder what happened on this day 20 or more years ago? Well Focus Features has it covered. The team at Focus Features has a “Flashback” series that explores what happened in movie history.

            Recent attention for “Flashback” series is given to the "Annie Hall" release on April 20, 1977. The article by Scott Macaulay described the film to familiarize readers and possibly introduce it to a younger audience.

“[The movie’s plot is about] an awkward guy, a kooky and unpredictable girl, a structure that playfully jumps backward and forward in time,” according to the article.

            The “Flashback” then compares the film to the Marc Webb’s 2009 release “500 Days of Summer.” The two films are put side by side because the concept is similar in plot and features moments of the relationship occurring out of order. The innovative comedies also share the familiar theme of “boy gets girl and then boy loses girl.” 

            Several quotes from "Annie Hall" are mentioned and inside jokes from the movie appear throughout the article. This public relations tactic is one of human interest, and timeliness. It bringing nostalgia for the generation it became popular in, as well as enticing others to watch. The “Flashback” series offers these qualities to Focus Features readers and film fans alike. The public relations team at Focus Features uses these strategies in order to bring more readers, from every age group. The “Flashback” series is on the right track to accomplish Focus Features’ goals.