Focus Promotes Gay and Lesbian Film Festival

Focus Features promotes the Miami Gay and Lesbian Film Festival 2010 a 10 day event presented by Home Box Office.

                The event started on April 23 and will last until May 2 this year. A variety of films will be shown including the French language Xavier Dolan’s “I Killed My Mother.” This is a brilliantly captivating dark-comedy about a young Montreal high school student Hubert, who fights and argues with his mother, Chantal. After Hubert is romantically and sexually involved with another boy in his class Antonin, Hubert and Chantal relationship becomes toxic.

The preview for the movie is artistically sinister claiming everyone at some point in their life has hated their mother. “I Killed My Mother” is just one of the many creatively crafted films featured in the festival.

Focus Features promotes the festival in order to appeal to a diverse demographic. They can maintain their current fans who appreciate creative films, while reaching out to fans of the Gay and Lesbian film festival. The public relations team at Focus Features comes up with innovative ways to promote film while promoting the company. By branching out to a different genre of film, it lets fans of Focus Features know the company incorporates all types of cinematography.

 Check out the preview for the movie here.