Focus Features is Blogging

Focus Features explores a familiar medium, blogging which was posted Friday April 9, concerning the film, “A Serious Man.” 

The Editor’s blog by Nick Dawson briefly describes how some people express a lack, or death as it was referred to, of film criticism articles. But, Focus Features rises to the occasion and offers a solution.

Dana Stevens presents a new series of videos on the Website, Slate under Dana’s Home Theater. Stevens supplies reviews for her favorite recently released films.  The blog includes a link and video for Stevens’ review of Focus Features’, “A Serious Man.”

Focus Features has used the negative comment from a tweeter, “Someone please write an article proclaiming the death of ‘death of the film criticism’ articles,” and creates a positive public relations tactic.

The editor’s blog is a public relations strategy to involve the public into the corporation. The element of human interest is used by providing a blog for the public. The editor’s blog includes current information, while developing a connection within the Focus Features film company for its readers.

In addition, Focus Features was also able to connect with a journalist, a relationship that is especially important to establish. Focus Features sought out a journalist, which will undoubtedly add readers to Stevens’ site.   

However, most important, but often overlooked is the original tweeter that started it all. Focus Features was able to address the original tweet and even quote it in the blog. This is a significant factor for the company to achieve success, because they are addressing original issue. This also demonstrates that Focus Features is making time for film fans and finding out what is important to them. Focus Features maintains their relationships with fans, possibly finds new fans, and is still  able to promote their latest movie, “A Serious Man.”

Here's the trailer for "A Serious Man," enjoy!