Focus Features uses several elements on their Website to promote the company’s films or actors. However, consistency for the site needs to be addressed. Focus Features needs to update information on the site, specifically in the “People in Film” section.
This section on the site features interviews and reviews of actors, which reveal information on each individual. The section lets readers take a more personal look at famous and up and coming actors. This is a smart approach for Focus Features to add to the site. But after introducing this section to fans and visitors it should not be forgotten.
This is a pivotal part of how users find information about the company. Not only does this affect users, but it also affects the company’s reputation. The company’s last story in this section was dated February 13, 2009. A year and a little over two months later Focus Features fans are still waiting.
Improvements need to be done for this section. If posting in the “People in Film” is not updated, the company should consider removing it completely. Although this is only in one section of the site, sporadic visitors could stumble upon this section and judge the entire site based on the inconsistency.
If I see a site that hasn't been updated in that long, I definitely assume that the company is not serious.
ReplyDeleteI know right? They are doing great everywhere else. But they need to get on that asap.
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