Focus Features’ documentary explores the life of four babies from around the world, chronicling their births up until their first steps, will be released April 16. USATODAY has already published an article about the constant attention for the film.
Susan Wloszcyna, film reporter for USATODAY, even compares the upcoming Babies, to the 2005 Academy Award Best Documentary Feature, March of the Penguins.
“If you were enraptured by just-hatched creatures of March of the Penguins, wait until you see Babies,” according to Wloszcyna.
But, the public relations tactics for Babies doesn’t stop with news articles. In fact, Focus Features "Babies," is making every attempt to crawl into the social networking sites such as Facebook, and Twitter.
Tweets from the official Focus Features site are filled with all things Babies.
“Create a custom slideshow of your baby with music from #BABIES! Grab the widget on the official BABIES site & share,” according to the site.
Focus Features and Babies are taking charge of this opportunity to promote the film, just in time for Mother’s Day. A sweepstakes event is featured on Facebook. It is sponsored by Kodak and is encouraging people to enter the contest. The site has more than 14,000 fans.
“In celebration we invite you to enter for a chance to have your baby featured on the DVD,” according to the site.
Focus Features has also teamed up with another successful business, Apple.
The site’s tweet reads,“Download the free #BABIES Day In A Life #iPhone App to capture pics/vids in our photo journal & share w fam &friends!”
Tweeting the announcement was timely in addition to adding a human interest element. This is a fantastic way to get parents, as well as fans of the film involved and excited for the Babies release. Focus Features is using the latest and fastest way to communicate messages to billions of people all at once.
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